HELPFUL TIPS TOWARD SOCIAL MEDIA BRANDING

 

We live in a digitalized global village and majority of our interactions are online. Having a social media presence is more than just a brand name and cute posts. Your social media page is where potential clients and customers get a first impression of your image and business, expressed represented through your design, photos and message. Whatever your services are, whether you are an entrepreneur, business owner, coach or freelancer, your social media page carries the utmost importance and relevance to your brand, and whatever you present to the public should be something that won’t be overlooked.

In this article we will be discussing essential steps to go through when branding your social media page to attract more people.

Why should you brand your social media?

Why not? It is your online front lobby, your online store and can even be leveraged as a meeting place. When it comes to having a social media page that stands out, it is more than just a friendly and hopeful sounding bio. These features have to be taken full advantage off, having a great logo does not automatically translate to social media branding either, you can offer great services and never miss deadlines but if people are not drawn in by your social media page then your skills are basically unmarketable and wasting away in the job market. Social media branding is about nailing your target audience with an unforgettable aesthetic that draws them in and presents the promise of an experience.

Reasons Social Media Branding Matters

1.      Fosters immediate trust through attraction.

A page that has been branded gives of the vibe of a trustworthy and reliable functional business. For a creator, it shows you’re both organized and expressive and bold. The attraction to your page leads to trust, and that trust is what you as a brand owner use to gains a loyal client.

2.      Popularity

Increased presence leads to recognition, and branding your page makes it easier to identify you and your work. Social media platforms follow up and track your activities, the more people visit your page and stay the more you are given visibility. It is a game of numbers.

3.       Expertise

When you brand, you get to see what works, you understand impressions, posting schedules, and likes. Eventually you will tailor your page to work best with metrics that suit your niche. You get to explore a variety of layouts, to see what fits best.  

4.      Encourages Engagement

Branding attracts users, customers and clients to you.

Steps To Take For Branding Your Social Media

1.      Identify your niche.

This cannot be overemphasized. Your brand must cater to a target audience. What are your core services and what gives your brand an identity. Answering all these questions first is the first step toward branding your social media. Remember that you are catering to as many senses as you can reach through a phone screen and your content. So your colors, visuals, fonts and images must all reflect your brand.

2.      Carry Out Profile Optimization.

Every aspect of your social media profile must be well thought out and arranged. That is your next selling point so make it professional and approachable. A clean and professional looking headshot for your profile picture is recommended, your username handle should be simple and elegant. Your bio should include a call to action statement, and should clearly highlight who you are what services you offer. Drop a link to your custom page or website to direct traffic to your spaces.  

3.      Let Your Visuals Be Welcoming

Firstly your logo placement should be subtly everywhere, so that it is imprinted in your visitor’s mind. Use branded templates for quotes, announcements and promotional posts. Don’t overdo it with edits and filters, your style should be clear and sharp. Finally, ensure your colors are all within your palette.

4.      Work With a Content Strategy

There are different content types, educational, promotional, interactive, and inspirational and so on. Decide which type of content you’re going to be working with, it can be a mix of more than one. Just keep in mind that your content is where you reveal the personality of your brand.

5.      Make use of keywords and organic hashtags.

This is pretty straightforward, keywords and hashtags leverage the algorithm to help your content reach a wider audience. Take advantage of hashtags and keywords that appeal to your niche, ensure to stay updated with recent and trending tags. You can create your own Hashtags and encourage your users and audience to make use of them and make them go viral.

6.      Get Familiar with Your Audience

When people trust your brand it carries more weight than having a thousand followers. However this trust can only be built through fostering a good relationship with your clients, people that engage your page and those you reach out to should be made to feel special, heard and understood. Respond to their comments, host live sessions, AMA sessions, challenges and contests. More engagement means more visibility which is good for your brand.

7.      Make use of ads

Pay for ads targeted to reach the specific demographic you favor, promote your content and brand by sharing them across different platforms not just relying on one.  Amplify your presence and cast your net far and wide. You can use tactics to drive user engagement and go viral

8.      Don’t Be Afraid of the Process

Trust the journey, branding is a constant process, but the rewards are worth the effort, plus it boosts your confidence, gives you insights and a shrewd understanding of what works for your business. Track your performance through follower growth, conversion rate, clicks, number of likes, impressions and so on.

Conclusion.

Social media page branding is an investment in your future and the sustainability of your brand as a business. By identifying your niche, properly taking advantage of profile optimization, consistency in tone, message and visuals and audience interactions, your social media page will grow, and attract followers, and the golden egg which is loyal customers and clients.